Our Story

More Than A Mascot. A Mindset

Mojo Mercantile was built around a pretty simple idea:

Being a Rebel is more than being a mascot. Most of Our Greatest Innovators, Leaders and Wave Makers Were Rebels. 

To us, a rebel is someone willing to show up a little differently. To think for themselves. Say the thing. Take the chance. Root loudly. Love their people fiercely. And have a hell of a good time along the way.

We make apparel for people with a little mojo — the ones who appreciate tradition but aren't particularly interested in blending in.

Some of our designs are nostalgic. Some are irreverent. Some probably make more sense after a Saturday in the South.

That's kind of the point.

Mojo is about the stories, traditions, rivalries, inside jokes and people that make the things we love worth showing up for.

Because the best traditions aren't something you wear...

They're something you carry forward.

So grab your people. Wear something worth talking about. Make some memories. And whatever you do—

Be Bold. Be Spirited. Be a Rebel. Be You

Welcome to Mojo Mercantile

Mojo Mercantile is an independent inspirational apparel brand and side hustle for a passionate girl forever finding her Mojo. Unless expressly stated otherwise, Mojo Mercantile is not affiliated with, sponsored by, or endorsed by any university, collegiate athletic program, conference, or other third party